Why I Almost Quit Blogging

It is easy for anybody to start a blog. Look at me. I’ve done it. But it’s not easy to make it a success. It’s safe to say that blogging, especially fashion blogging has expanded and in order to become successful, you must give the audience something they can’t get elsewhere. I recently lost the desire to post and I began thinking a lot about my blog. What and where I want it to be… Why I even want it to be there.

Why I almost quit blogging

Some things in the blogging world have really upset me and they are things you see everyday within the fashion industry. However, for some reason I thought it would be different when it came to blogs. From hauls to wish lists, blogs promote spending. It’s all about buying. Buying into the ideal lifestyle. Some of the most successful fashion and beauty bloggers (please correct me if I’m wrong) are what I can only describe as ‘well off’. They either live off ‘Bank of Mum and Dad’ or have a well-paid job which means they can afford to go out and shop till they drop without a second thought.

Aside from the typical factors like design, SEO and networking, etc, I think there are three other factors that make a fashion or beauty blog successful.  Just like magazines, fashion and beauty blogs encourage an ideal lifestyle in which their reader aspires to have. Imagine if a young size 18,  single mum who lives in a council estate started her own Fashion/Beauty blog. Now imagine a rich white girl who is a size 8 was to set up a blog today.  (Which blog would you read?) I believe within six months the skinny rich girl would be known in the fashion/beauty blogosphere and by September, she could be front row at all the major catwalk shows. Know why this is? Because she has the three factors which works like a springboard within this industry. Money, size and quite possibly race. Yes your read that right. Race often plays has a huge factor on who brands chose to collaborate with.
I recently noticed my blog slowly deteriorating. Posts became dull ( even though I was posting more than usual. ) and it hit me. I was holding back that’s why. Holding my thoughts in. But why? BECAUSE I WANTED TO MAKE MONEY!!  Becoming unemployed lead to the one thing I said I would never do with this blog. I began seeking out sponsored posts, advertising and any other way to make money from my blog. I lost sight of what was important to me. The main reason I actually started blogging.


I have decided to give Joy to The World a revamp. This is something I have battled with in my head for months. How do I make it more than just a fashion blog? How do I get my point across? How do I make sure I am supporting a good cause?
Now don’t get me wrong I love fashion, always have and always will. I plan to continue blogging about the latest trends, my outfits and all the other stuff I used to do. But I will also have new content ( well sort of new) If you have been reading my blog for a while you would have noticed every now and then, I do posts about particular issues or charities. See here and here if you haven’t come across any. I plan to do more of these. At least once a month to start off.


Fashion bloggers don’t just blog. They sell a lifestyle and if your lifestyle is just as glossy as the glossies then you will shoot right to the top.

Too many people spend money they haven’t got to buy things they don’t want to impress people they don’t like –  ( I thing Will Smith said this ) I don’t want to be one of those people.

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  • Reply
    December 30, 2012 at 9:28 pm

    i strongly agree – i got sucked into all the shopping and bought a lot! I started it because my previous blog was trying too hard to fit in so i wanted new my blog to be about stretching myself artistically – finding my voice – discovering talent yet all i’ve produced are shopping shopping shopping so i want to revamp too! I can’t wait to see what you do 🙂

  • Reply
    December 30, 2012 at 9:41 pm

    Awesome post! Totally agree, I’m also rethinking my blog too. there too much of the same thing and not enough creativity and individuality. I’m with you for 2013’s mission to matching up. keep with it and good luck!

  • Reply
    Betty Leopard
    December 30, 2012 at 9:52 pm

    I am growing to loathe glossy-magazine culture and certainly don’t want to perpetuate their messages on my blog. I very much look forward to reading your new content 🙂

  • Reply
    December 30, 2012 at 9:58 pm

    Hi Joy, great post, I think you are so right, a lot blogs do promote spending and an “ideal” lifestyle.
    I dont personally like to read too many posts about hauls and endless “must have” posts.
    I prefer to read about individual product reviews so I know if its good and whether or not its worth me buying it in the future or not.
    I try and be conscious of all kinds of followers and the fact that not everyone has lots of money to go and spend on things left, right and centre.
    Your post has left me thinking a lot – not only about what my blog is about but what kind of blogs I want to continue reading.
    I look forward to reading your posts in 2013 🙂
    Dont give up blogging – please!

    Grace xx

  • Reply
    Ela Iliesi
    December 31, 2012 at 1:48 am

    It’s great you spoke your mind. I have been thinking of setting up a fashion blog but these are the exact reasons why I haven’t. I don’t want to encourage money-spending but body-loving.

  • Reply
    nokhuthula nyoni
    December 31, 2012 at 2:51 am

    This comment has been removed by the author.

  • Reply
    nokhuthula nyoni
    December 31, 2012 at 2:55 am

    Ahh don’t know what hapenned there, my first cimment disappered lol, crappy Internet Haha 🙂 but this post is Great. Continue blogging, would live to see the revamo xx

  • Reply
    Wendy E
    December 31, 2012 at 4:01 am

    I hope you find a job soon – I just got a temp job for a few weeks, after months and months of funemployment.

  • Reply
    Ondo Lady
    December 31, 2012 at 9:56 am

    Superb post and refreshingly honest. You have raised a point that I have never really thought of – can my readers actually afford the items that I review? To be honest I don’t review a lot of highly priced products but recently there have been a few expensive treatments that I have covered on my blog Time for a review I think. Also you really hit the nail on the head with regards to the type of bloggers that get a lot of attention.

  • Reply
    January 1, 2013 at 11:39 pm

    your words resonate!

    but hang in there 😉 just a take a break now and then.


  • Reply
    Rami Coco
    January 2, 2013 at 10:50 am

    Great read. I agree too x

  • Reply
    Project Sunlight
    December 15, 2014 at 11:29 am

    […] I guess that comes down to the whole something to aspire to that I blogger about early last year ( Read here ). But really and truly, you never know what is going on behind closed doors. I […]

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